Cookie Policy
Last updated: 14 October 2026
This Cookie Policy explains how Moneylights uses cookies and similar technologies on its website.
1. What cookies are
Cookies are small text files stored on your device when you visit a website. They serve to ensure the site works properly and to improve the user experience.
2. Who we are
Moneylights is a registered brand developed by Borlantrix OÜ, a company registered in Estonia, European Union.
3. Types of cookies we use
Essential cookies
These cookies are necessary for the basic functioning of the website and cannot be disabled. They include features such as secure navigation and basic technical preferences.
Analytics cookies (Google Analytics)
Website usage statistics (for example, pages visited and where visits come from), so we can see what works and improve the site. These cookies are only used with your consent. If you accept this category and create an account in the Moneylights app, we keep with your account the campaign and the site you came from, so we know which campaigns bring customers (see the Privacy Policy, section 9).
Advertising cookies (Google Ads)
Measuring the results of our ads, for example how many people reach the site through an ad and how many start the free trial. We do not use Google Ads to show you personalised ads or to build remarketing lists. These cookies are only used with your consent. If you also accept this category and create an account, we keep with your account the ad click identifier (gclid, gbraid or wbraid).
4. Cookies we don't use
Apart from the advertising cookies described above, which are only set if you accept them, Moneylights does not use any other advertising, marketing or third-party tracking cookies. We do not sell your data.
5. Managing cookies
Two separate choices. In the cookie banner you can accept or reject two categories independently: Analytics and Advertising.
Nothing before consent. Until you make your choice, Google Analytics and Google Ads are not loaded: no analytics or advertising cookie is set and no data is sent to Google. Each tool is only activated after you accept the corresponding category. Rejecting one or both does not affect how the website works.
Withdrawing consent. You can change or withdraw your consent at any time under “Manage cookies” in the footer. From then on we stop collecting data for that purpose and delete the cookies of that category that Google set on our domain. A sign-up source the app has already stored to send after sign-up (ml-signup-attribution, in the table below) is only deleted by this choice if you follow a sign-up link from our site again; see the Privacy Policy, section 9. This does not affect processing carried out before you withdrew consent. You can also clear this site's data in your browser settings, which also removes your stored choice. Cookies that Google sets on its own domains (such as GCL_AW_P) are managed by Google: you can control your ad settings at https://adssettings.google.com (My Ad Center) or delete them in your browser.
How long your choice lasts. We store your choice in your browser for 12 months. After that, we ask again.
| Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
ml-consent-v3 (local storage, not a cookie) | Moneylights | Strictly necessary | Stores your Analytics and Advertising choices and the date you made them | 12 months; then we ask again |
ml-consent, ml-consent-v2 (local storage, legacy) | Moneylights | Strictly necessary | Old choices, which no longer grant anything | Deleted when you save a new choice |
ml-lang (local storage, not a cookie) | Moneylights | Strictly necessary (preference) | Remembers the language you chose in the language selector | Until you clear the site's data in your browser |
ml-first-touch (session storage, not a cookie) | Moneylights | Analytics (ad click identifier: Advertising) | Keeps how you arrived on this visit, so the sign-up link can carry it to the app even if you browse other pages of the site, and so we know which campaigns bring customers: the campaign parameters and, only if you accept Advertising, the ad click identifier. When the sign-up source is active (see the Privacy Policy, section 9), it also keeps the domain of the site you came from and the first page you visited. Only set if you accept Analytics, and deleted when you withdraw consent | Until you close the browser tab |
ml-signup-attribution (local storage in the app, moneylights.app; not a cookie) | Moneylights (moneylights.app) | Analytics (ad click identifier: Advertising) | Keeps how you reached us until you finish signing up, so we can link it to the new account and know which campaigns bring customers: the campaign parameters, the domain of the site you came from, the first page you visited on our site, the plan given in the sign-up link and, only if you accepted Advertising, the ad click identifier. Only set if you reach the app's sign-up page through a link from our site that says you accepted Analytics. Deleted when it is sent after sign-up, when you withdraw consent in your account settings, or when you follow a link from our site after withdrawing consent under “Manage cookies” | Up to 7 days, or until it is sent after you finish signing up, if that happens first |
_ga | Google (Google Analytics) | Analytics | Distinguishes visitors for site statistics | 2 years (some browsers cap it at 400 days) |
_ga_TPW6Y0VTRN | Google (Google Analytics) | Analytics | Keeps session state | 2 years (some browsers cap it at 400 days) |
_gcl_au | Google (Google Ads) | Advertising | Measures how many visits from ads lead to an action on the site (conversion) | 90 days |
_gcl_aw | Google (Google Ads) | Advertising | Stores the ad click identifier to attribute the conversion. Only if you arrive through a Google ad and accept Advertising | 90 days |
_gcl_gb | Google (Google Ads) | Advertising | Stores an ad click identifier (gbraid or wbraid, mainly used on iPhone and iPad) to attribute the conversion. Only if you arrive through a Google ad and accept Advertising | 90 days |
_gcl_ag | Google (Google Ads) | Advertising | Same as _gcl_gb, for the other of these identifiers. Only if you arrive through a Google ad and accept Advertising | 90 days |
_gcl_ls (local storage, not a cookie) | Google (Google Ads) | Advertising | Stores ad click information in your browser to attribute the conversion. Only set if you accept Advertising, and deleted when you withdraw consent | Until you withdraw consent |
GCL_AW_P (third-party cookie, Google domains) | Google (Google Ads) | Advertising | Same as above, on Google's domains. Only if you arrive through a Google ad and accept Advertising. Managed by Google | 90 days |
6. Changes to this policy
We may update this Cookie Policy from time to time. The most recent version will always be available on the Moneylights website.
7. Contact
For any questions relating to this Cookie Policy, you can contact us at:
Email: hello@moneylights.ai